USTA Coaching

2025

VISUAL IDENTITY
CUSTOM WORDMARK
CUSTOM TYPEFACE MADE WITH SHHICK TOIKKA

SENIOR BRAND DESIGNER
MADE WITH ARULIDEN

USTA, the national governing body for tennis, is making a long-term investment in coaches with a program and platform tailored to their needs. Their aim is to win over and onboard full- and part-time coaches and motivate those considering certification. To amplify the coaching effort, the USTA needed a strategic design partner to frame, design and launch a bold new sub-brand.

VP Brand Design — Spencer Bagley
Strategy Director — Samantha Moore
PM Director — Isaac Choi and Mary Chimenti
Associate Director Brand Design — Ilya Yavoshan
Senior Brand Designer — Anna Sing
Designer — Juliette Lesperance
Strategiest — Ella Thibodeau
Type Design — Anna Sing and Shick Toikka
Campaign Creative Director — Caitlin Bradley