STRATEGY, VISUAL IDENTITY, INDUSTRIAL DESIGN
MADE WITH ARULIDEN / 2025
ROLE: SENIOR BRAND DESIGNER
CUSTOM WORKDMARK AND MONOGRAM
Mienne is a luxury design house intersecting design and desire — developing artful products to elevate sexual experiences.
My role as the senior brand designer involved a close partnership with the strategy and industrial design teams, collectively shaping a brand from its inception. I crafted a custom bespoke logo mark and monogram that felt classic. Rooted in strategy, the brand plays with the tension between timeless luxury and the contemporary avant garde. I collaborated with the ID team to align the products’ design to ensure coherence across all touch points.
CREDITS
LEV RATNOFSKY — STRATEGY
ELLA THIBODEAU — STRATEGY
CAROLINE ASKEW — CREATIVE DIRECTOR
MATTHEW SPENCER — INDUSTRIAL DESIGN DIRECTOR
AIDEN LEE — SENIOR INDUSTRIAL DESIGNER
ELIOT RESHETAR-JOST — INDUSTRIAL DESIGNER
YUBIN LEE- INDUSTRIAL DESIGNER
CAMPAIGN CREATIVE
CHANDLIER