USTA Coaching

USTA, the national governing body for tennis, is making a long-term investment in coaches with a program and platform tailored to their needs. Their aim is to win over and onboard full- and part-time coaches and motivate those considering certification. To amplify the coaching effort, the USTA needed a strategic design partner to frame, design and launch a bold new sub-brand.

2025
VISUAL IDENTITY
CUSTOM WORDMARK
CUSTOM TYPEFACE MADE
WITH SCHICK TOIKKA
MOTION DESIGN

SENIOR BRAND DESIGNER

MADE WITH ARULIDEN