d
STRATEGY DIRECTOR
PROGRAM MANAGEMENT DIRECTOR
ASSOCIATE DIRECTOR BRAND DESIGN
SENIOR BRAND DESIGNER
DESIGNER
STRATEGIEST
TYPE DESIGN
CAMPAIGN CREATIVE DIRECTOR
SAMANTHA MOORE
ISAAC CHOI AND MARY CHIMENTI
ILYA YAVOSHAN
ANNA SING
JULIETTE LESPERANCE
ELLA THIBODEAU
ANNA SING AND SCHICK TOIKKA
CAITLIN BRADLEY
USTA Coaching
USTA, the national governing body for tennis, is making a long-term investment in coaches with a program and platform tailored to their needs. Their aim is to win over and onboard full- and part-time coaches and motivate those considering certification. To amplify the coaching effort, the USTA needed a strategic design partner to frame, design and launch a bold new sub-brand.
2025
VISUAL IDENTITY
CUSTOM WORDMARK
CUSTOM TYPEFACE MADE
WITH SCHICK TOIKKA
MOTION DESIGN
SENIOR BRAND DESIGNER
MADE WITH ARULIDEN