BRANDS
CUSTOM TYPE
PUBLICATION
ABOUT
Anna Sing is an associate design director based in New York City.
BRANDS
CUSTOM TYPE
PUBLICATION
ABOUT
Anna Sing is an associate design director based in New York City.
2025
VISUAL IDENTITY
CUSTOM WORDMARK
CUSTOM TYPEFACE MADE WITH SHHICK TOIKKA
SENIOR BRAND DESIGNER
MADE WITH ARULIDEN
PROJECT DETAILS
USTA, the national governing body for tennis, is making a long-term investment in coaches with a program and platform tailored to their needs. Their aim is to win over and onboard full- and part-time coaches and motivate those considering certification. To amplify the coaching effort, the USTA needed a strategic design partner to frame, design and launch a bold new sub-brand.
CREDITS
VP Brand Design — Spencer Bagley
Strategy Director — Samantha Moore
PM Director — Isaac Choi and Mary Chimenti
Associate Director Brand Design — Ilya Yavoshan
Senior Brand Designer — Anna Sing
Designer — Juliette Lesperance
Strategiest — Ella Thibodeau
Type Design — Anna Sing and Shick Toikka
Campaign Creative Director — Caitlin Bradley
Strategy Director — Samantha Moore
PM Director — Isaac Choi and Mary Chimenti
Associate Director Brand Design — Ilya Yavoshan
Senior Brand Designer — Anna Sing
Designer — Juliette Lesperance
Strategiest — Ella Thibodeau
Type Design — Anna Sing and Shick Toikka
Campaign Creative Director — Caitlin Bradley