AD CAMPAIGN BRANDING
MADE WITH BOBBI BROWN COSMETICS / 2023
ROLE: LEAD DESIGNER, ART DIRECTOR, RETOUCHING, ANIMATOR,
VIDEO CAPTURING, VIDEO EDITING
Bobbi Brown takes their 4.1 million followers behind the scenes at NYFW Fall/Winter ‘23.
With 1.24 million impressions, Bobbi Brown highlights their Pro Makeup Artists at shows Markarian, Veronica Beard and Son Jung Wan. Covering three shows, our stories had a average impression of 87.3k per day. Top preforming stories had tap back rates of 1,309 with a completion rate of 94% on each 8 frame story. Our campaign extended into all of Bobbi Brown’s online channels, including 6 different website modules, email designs for each show, and digital assets for our makeup artists.
CREDITS
KIM TIM — PHOTOGRAPHY
STEF GOMES — CREATIVE DIRECTOR