ad campaign branding, social Media, Art direction, Retouching, video capturing and video editing | made with bobbi brown cosmetics | role: Lead designer, Animator, video editor | 2023
Bobbi Brown takes their 4.1 million followers behind the scenes at NYFW Fall/Winter ‘23. With 1.24 million impressions, Bobbi Brown highlights their Pro Makeup Artists at shows Markarian, Veronica Beard and Son Jung Wan.
ad campaign branding, social Media, Art direction, Retouching, video capturing and video editing | made with bobbi brown cosmetics | role: Lead designer, Animator, video editor | 2023
Bobbi Brown takes their 4.1 million followers behind the scenes at NYFW Fall/Winter ‘23. With 1.24 million impressions, Bobbi Brown highlights their Pro Makeup Artists at shows Markarian, Veronica Beard and Son Jung Wan.
Social Assets
Instagram stories, animation, in-feed posts, and retouching notes
Covering three shows, our stories had a average impression of 87.3k per day. Top preforming stories had tap back rates of 1,309 with a completion rate of 94% on each 8 frame story.
You can view the recap of Fall/Winter ‘23 on Bobbi Brown’s Instagram under the NYFW Highlight.
Online Assets
website modules, email design and education
Our campaign extended into all of Bobbi Brown’s online channels, including 6 different website modules, email designs for each show, and digital assets for our makeup artists.
Digital Tip Cards -- Get the Look
Email design
Email Design for Markarian
