Aureum is a serif typeface that explores houseplants’ Victorian origins and references the common beginner houseplant pathos through its serifs and vine-like forms. Aureum is part of the senior thesis project Greenhouse.
Referencing Victorian typefaces, Aureum’s forms recall when potted plants first became widely popular in the 1800s due to colonization enabling plants like ferns to grow in a place like Britain. Combined with the serif are the forms of the popular houseplant pathos, a hardy vine plant anyone can grow with just water. Aureum is for the beginner houseplant owner, who is looking for a traditional typeface with a twist.